The packaging is quite pretty, I find the box similar to MAC's style. The price is really affordable, they always have promotions on Payeasy. I would consider Kevin Beautymaker to be in the same category as drugstore brands, though they're slightly marked up on websites like Imomoko.
From left: Kevin Beautymaker Color Correcting Eyelid Primer, Kevin Beautymaker Aqua Eye Concealer in #1 Bright and #2 Natural
The packaging is really above average - there's a magnetic closure, and the mirror is really convenient!
Basically the tagline for these products is - 'First brighten, then conceal!' So you're supposed to use the eyelid brightener first followed by the concealer. I guess the concept of the eyelid primer is kind of like Benefit's Lemonaid.
Swatches: Kevin Beautymaker Color Correcting Eyelid Primer, Kevin Beautymaker Aqua Eye Concealer in #1 Bright and #2 Natural
The colour of the concealer in the pan looks scary and dark, but once swatched, they're actually quite light. The best thing about these would be the aqua texture - really light, watery and blendable! I find the concealers to have a peachy tone though, and may not be very suitable for Asian complexions, cos I find yellow works better. And I guess that's where the pale yellow primer helps!
The Naked Eye
With eyelid primer (under the eyes as well)
With eyelid primer and concealer #2
The effect of the concealer is quite natural and doesn't cake or crease. The primer, on the other hand, creases like crazy on my eyelids from the moment I put it on. So I wouldn't call it a primer exactly, it's more of an eyelid brightener, and works quite well over UDPP. It's pretty chalky as you can tell from the swatch, but if you blend well it really makes you look wide awake.
Rating: 7/10 for both
Pros: Great texture, no caking, affordable with great packaging
Cons: Non-lasting primer, poor colour selection with peach tones
Anyway, one weird thing I notice with my general use of concealers is that when I use concealer, I look a lot more Chinese! When I don't use concealer, with the dark shadows around my eyes, I find my eyes look rounder and according to my friend, 'deep-set' and dimensional, but with concealer alone, while I do look more awake, I also look more chinky cos it sort of flattens my undereye area, and makes my eyes look more narrow and slanted and... small. Does anyone else experience this?! I'm really curious!